Your logo is seen more on your team than on your website.
Most small businesses spend their brand energy on the thing that gets looked at least. Here's the actual ranking, for a business with a handful of staff and no ad budget.
Most small businesses spend their brand energy on the thing that gets looked at least. Here's the actual ranking, for a business with a handful of staff and no ad budget.
The most-photographed thing in your venue is a person, and whether your name ends up in those photos comes down to a decision you make once.
The homeowner watched you pull up, get out, and walk to the front door. That's about fifteen seconds, and most of the decision about whether you're worth what you're about to quote gets made inside it.
Whether you're hiring Christmas casuals or full-time staff in the next four weeks, the uniforms usually get sorted in the fifth.
The best time to ask for a referral is the ten minutes after you pack up. The job's done, the client is standing in a finished room admiring the quality of your work and pleased with her interactions with you. She'll never be happier with you than she is right now.