Not on purpose. They're shooting the coffee, the plate, the corner table with the good light, your menu or the cool setting inside you cafe — and there's an arm in the frame, or a shoulder, or a back turning away from the pass.
So, the most-photographed thing in your venue is quite often a person. Whether your name ends up in those photos comes down to a decision you make once, at the point you choose what the team wears. And normally, it's not a consideration when first choosing your uniform.
Two things decide if your customer decides to include your name in their shot and they're easy to fix once you know what you're looking for.
Where the logo sits. Chest height and slightly off-centre survives being half-cropped. Across the back only works if your staff spend the day facing away, which front-of-house doesn't.
Contrast. A dark logo on a dark apron reads beautifully in person and vanishes in a phone photo taken at eleven at night under warm lights. Hold it at arm's length and squint. If it goes there, it'll go in the photo.
None of this needs a photographer or a campaign. It's one decision about a garment, and then it works every service without anyone having to think about it again and it is one of the most effective ways to expose your business freely and diversely.
There is no better endorsement than a customer recommendation.